Niche (SEO) Search Engine Optimization
You’ve probably noticed that ranking on Google for generic word terms or keywords can be nearly impossible. Customizing your search engine optimization campaign to target specific niches for your business or industry can make all the difference.
Niche targeting helps in eliminating competition, bringing relevant visitors to your website, improve your conversion ratio, and giving you a better return on your investment.
Let’s Create a Niche
Instead of trying to rank for “cookies,” try “decorative cookies” or “artisan cookies.” Research your product or business and find what alternative details you can find.
If your business offers a service such as mortgage lending, try breaking it down into a specific niche. For example: “residential mortgage loans” or “home equity mortgage loans.”
Niche + Geo Targeting (Neighborhoods)
Combining niche terms with geographically targeted neighborhoods can also have a very positive impact on your search engine ranking results.
Let’s say you have local motorcycle shop. You would combine your niche and geographical location like this: “sport bikes Phoenix Arizona” or “custom choppers Phoenix Arizona.” You can see how this will bring in qualified leads by targeting that specific demographic.
Niche + Individual Markets
Targeting individual markets with your niche phrase also produces positive ranking results in search engines. If you are a business offering a service such as web design, you could target a specific market in this fashion: “real estate web design” or “small business web design.”
Wrap-up
Niche creation, niche plus geo targeting, or niche plus individual markets create relevant, low-competition, long-tail keywords for your website that perform very well in search engines. Of course, another important factor you have to take into consideration when creating your niche, geo target, or individual markets is their popularity in the search engines. To determine this, use free keyword tools like Google AdWords: Keyword Tool or Wordtracker.