Excited and overwhelmed, you are looking to launch a new product, start a business, or revamp your existing online company image. You want your website to rank high in Google, Yahoo, or Bing and not quite sure how to go about it. Did you know that hiring a medium-sized “one-stop shop” or a full-blown marketing company is a bad idea? Why would it matter, you ask? The answer is simple: they specialize in doing a little of everything and not enough in what you need.
What Goes on in a One-Stop Shop
Having worked for several marketing companies that offer web design in Phoenix, Arizona, I’ve come to know quite a bit of what goes on in a “one-stop shop.” Most shops are good at designing print or putting a spin on your marketing campaign, which I think is fine. But if you’re looking to have a website that will outperform your competition on and off the search engines, you need to go with a web design company that strictly specializes in web design and marketing.
Do You Go to Jack in the Box to Buy a Taco?
Most first-time businesses invest too little in their online presence. Just the other day, I received a call from a guy that purchased a template on the internet and wanted his copy dumped into it. I was wondering, “What exactly does he want achieve here? There is absolutely no added value to his business in doing something like this.”
In my opinion, a one-stop shop’s product is only a small notch above website templates. Instead of purchasing one for you off the net, they’ll design a template, then dump your brochure copy into it and, voila!, you now have a website. Just as you wouldn’t go to Jack in the Box for a delicious taco, don’t hire a “do-it-all” company for your professional website.
Truth is, if you’re looking to launch a product online, gain exposure, and be competitive, you’ll need a team that will carefully research your product or service to best target your audience. At NugenWeb, we are just that – a team of talented professionals ready to take on the most challenging aspects of your website needs. Say no to “one-stop shops” and let the pros handle all your online marketing needs.
Tags: Web Design
I know exactly where you’re coming from. I too had a bad experience that kind of business, my website wasn’t even converting the little visitors it was getting…
Hi,
Thank you for the great quality of your blog, each time i come here, i’m amazed.
black hattitude.
Yes, you may sure do.
I only want to say thanks for all the great info found on your blog, even helped me with my job recently
keep it up!