What Goes on in a One-Stop Shop

Having worked for several marketing companies that offer web design in Phoenix, Arizona, I’ve come to know quite a bit of what goes on in a “one-stop shop.” Most shops are good at designing print or putting a spin on your marketing campaign, which I think is fine. But if you’re looking to have a website that will outperform your competition on and off the search engines, you need to go with a web design company that strictly specializes in web design and marketing.

Do You Go to Jack in the Box to Buy a Taco?

Most first-time businesses invest too little in their online presence. Just the other day, I received a call from a guy that purchased a template on the internet and wanted his copy dumped into it. I was wondering, “What exactly does he want achieve here? There is absolutely no added value to his business in doing something like this.”

In my opinion, a one-stop shop’s product is only a small  notch above website templates. Instead of purchasing one for you off the net, they’ll design a template, then dump your brochure copy into it and, voila!, you now have a website. Just as you wouldn’t go to Jack in the Box for a delicious taco, don’t hire a “do-it-all” company for your professional website.

Truth is, if you’re looking to launch a product online, gain exposure, and be competitive, you’ll need a team that will carefully research your product or service to best target your audience. At NugenWeb, we are just that – a team of talented professionals ready to take on the most challenging aspects of your website needs. Say no to “one-stop shops” and let the pros handle all your online marketing needs.